Gaze--- Who gaze?

Today, many films and magazines are related to male gaze who represent women from male point of view. This idea was developed from the article “Visual Pleasure and Narrative Cinema” by Laura Mulvey who is feminist film theorist. She stated that the female characters are objects that are controlled by the camera. Through the films a scene of male gaze involves with the camera capture on the curves of a woman’s body.

For example, my last film My Wife is Gangster, when female character, Eun-jin dresses a beautiful dress the camera pans around and focuses on her body slowly. Another example, in the film Miss Congeniality (2000), there are many scenes that the camera focus on female body such as when everyone see agent Hart after she has make up on and dress sexy cloth. The camera focuses on her body through the other characters’ eyes.

However, films are not only one media that focus on female body, the advertising industry especially magazine as well. The picture of attractive women will be shown on the cover on inside pages in order to show products to customers. The advertising aims at the viewers who think that they could be the same as model so they decide to buy products. In addition, the men customer will buy magazine because the attractive women picture as well. Again, I think there is male gaze in cartoon, if we consider male gaze carefully such as the way female characters dress.